4TH SEM Sep 2023 solved assignments

SEP 2023 Unique Assignments contact

[email protected]

+91- 9503094040

Consumer Behaviour

1. Rohit is staying in Haryana in a large joint family consisting of great grandmother, grandparents, their 5 sons – which is four uncles with their wives and children and Rohit’s parents and Rohit’s sister – total 24 family members staying under one single roof. Rohit’s cousin Sahil has come to Mumbai to do his MBA and has fallen in love with a Malayalam Christian girl Anoo Peter. There is a big discussion in the family regarding the kind of marriage ceremony to have for Sahil. (10 Marks)

2. Most consumers go through 5 steps while making a purchase decision – these 5 steps are a]. problem recognition, b]. information search, c]. alternatives evaluation, d]. purchase decision and e]. post-purchase evaluation. You have a younger sister who is very intelligent and wants to do her Master’s in Genetics in USA. How will you help your sister to go about doing only the information search for a good University offering a very good Master’s Programme in Genetics (10 Marks)

3. a. The dishwasher is a consumer durable that has been around for quite some time. While there is a widespread acceptability for this product in western markets – the Indian consumer has not gone over the moon with this product. Describe how a dishwasher manufacturer can use the five attributes of a product that affect adoption to speed up the diffusion of the dishwasher in the Indian Market (5 Marks)

b. The Indian vehicle driver especially the two wheeler drivers are notorious for not following signals. How would you use Consumer Buying behaviour to persuade 2-wheeler drivers to follow signals on roads (5 Marks)

SEP 2023 Unique Assignments contact

[email protected]

+91- 9503094040