How to Turn Your Business Website Into a Lead Gene

What “Lead Generation” Really Means for a Website

A lead is simply a visitor that has provided their contact information, reserved a call or asked a question, and has proven their interest.

Website lead generation is about creating your website in such a way that this happens on their own and on an ongoing basis, rather than you going and chasing people. With a good implementation, your web page runs in the background and makes visitors feel like they were talking with you even when you weren’t online.

It’s not about traffic. It’s really just the right traffic, it’s really just that it converts more.

Why Most Business Websites Can’t Generate Leads

The first step to solving any problem is to know what cause it in the first place. Common issues include:

A lack of any clear next step on any page.

Contact forms that are at the bottom, or are too long.

There are no targeted messages which address a specific visitor’s problem.

Slow loading websites that drive site visitors away before they can even view content.

Lacks still hasn’t supplied any trust signals (testimonials, results, credentials).

The content created for search engines, not humans.

If any of these are familiar to you, you’re not the only one who has encountered them, and they are not insurmountable problems once you are familiar with their simple solutions.

If you’re seeing steady traffic but few enquiries, these issues are usually just the surface. For a deeper breakdown, read Why Is Your Website Getting Traffic but No Leads? 15 Reasons to identify exactly which of these might be holding your site back.