What is Promotion | Types | Objective | Channels

What is Promotion?

Promotion is a marketing activity that includes various strategies and tactics used by businesses to increase the visibility of their products or services, persuade customers to take specific actions, and build strong customer relationships. It is an essential component of the marketing mix, along with product, price, and place. The main goal of promotion is to inform, remind, and persuade potential customers about the value and benefits of a brand, product, or service.

Types of Promotion

There are several types of promotion, each of which serves different purposes and targets different audiences:

Advertising: Advertising is a paid form of communication used to promote products or services. It reaches a wide audience through various media channels.

Direct Marketing: Direct marketing involves reaching potential customers directly through personalized messages to encourage an immediate response or action.

Personal Selling: Personal selling involves direct, face-to-face interaction between a sales representative and a customer. It is often used for complex or high-value products where personal attention is needed to close the sale.